Get to Know our Customer — Payhawk

This week we spoke to Hristo Borisov, Co-Founder and CEO, at Payhawk, to understand their journey, the reality of running a business during COVID-19, and what they see as the future of fintech.

We established the company in the summer of 2018 from ex-Telerik employees, and spend 3–4 months to evaluate different ideas and opportunities which we can pursue as a team.

We have been extremely systematic in identifying our target market and slowly building our value proposition. We started from talking to SMEs and building our understanding of the market to addressing issues for multinational enterprises.

It’s always important to build strong unit economics within your model, because revenue is the most volatile metric that is outside of your control. You have to be prepared at any point to make 2 times less revenue and spend 2 times more money than planned.

We are going to see a lot of innovation within the business and enterprise space when it comes to fintech. The consumer market is a lot more saturated with solutions and options, but businesses are laggards when it comes to technology adoption, and the next wave of innovation will be in that space. Watch Payhawk in the next 5 years.

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